Tag: Brands
Brands and Corporate Social Responsibility
James joins an event debating Brands and Corporate Social Responsibility (CSR) to explore the question: βAre todayβs brands capable of acting in anything other than their own self interest?β
Read the full article...Colour, brands and identity in tomorrow’s cities
In London, they brought the fluid neon colours back. For more than 50 years, the moving, illuminated electronic liquid of Lucozade, an energy drink, inspired motorists driving above down-at-heel Brentford, as they reached the western approaches of Britainβs capital at night
Read the full article...Brands demystified
Throughout the world of business, people believe in the magic of brands
Read the full article...
Best of luck to my friend and collaborator, James.
Don't forget to ask him how viable his company would be without subsidies - and how much he'd be worth without them!
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Innovators I like

Robert Furchgott β discovered that nitric oxide transmits signals within the human body

Barry Marshall β showed that the bacterium Helicobacter pylori is the cause of most peptic ulcers, reversing decades of medical doctrine holding that ulcers were caused by stress, spicy foods, and too much acid

N Joseph Woodland β co-inventor of the barcode

Jocelyn Bell Burnell β she discovered the first radio pulsars

John Tyndall β the man who worked out why the sky was blue

Rosalind Franklin co-discovered the structure of DNA, with Crick and Watson

Rosalyn Sussman Yallow β development of radioimmunoassay (RIA), a method of quantifying minute amounts of biological substances in the body

Jonas Salk β discovery and development of the first successful polio vaccine

John Waterlow β discovered that lack of body potassium causes altitude sickness. First experiment: on himself

Werner Forssmann β the first man to insert a catheter into a human heart: his own

Bruce Bayer β scientist with Kodak whose invention of a colour filter array enabled digital imaging sensors to capture colour

Yuri Gagarin β first man in space. My piece of fandom: http://www.spiked-online.com/newsite/article/10421

Sir Godfrey Hounsfield β inventor, with Robert Ledley, of the CAT scanner

Martin Cooper β inventor of the mobile phone

George Devol β 'father of roboticsβ who helped to revolutionise carmaking

Thomas Tuohy β Windscale manager who doused the flames of the 1957 fire

Eugene Polley β TV remote controls

