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Some ABCs of forecasting: UX Brighton, November 2018

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UX Brighton, Nov 2018

In this talk, James outlines some Dos and Don’ts to remember when imagining how people are likely to evolve in the years to 2030

Among his recommendations: Think Asia. Interrogate fad categories. Distinguish real risks from perceived risks. Rate forecasting algebra higher than forecasting arithmetic. Most importantly, make a synthesis of tendencies and counter-tendencies.

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