Woudhuysen



The Future Unwrapped: Media and Society, 2012+

First published by Media Futures Conference, July 2009
Associated Categories Speaking - Audio and Video Tags:

The Media Futures Conference 2009 brought together leading thinkers and practitioners from around the media industry to share their pioneering work. It was structured around broad social trends, and current data and analysis; Desirable futures, Feasible futures, Challenging futures, and Viable futures; and included a review of past media futures and a viable future case study.

Notes on this session: Media exists within society and is shaped by social trends. If we want to better anticipate the future, and make the most of the present, we need to use research and forecasting more effectively to develop long-term strategies and short-term responses. This opening session set the scene and considered: why we are moving beyond broadcast; how we can use social insights to innovate content and platforms; and the shifting location for innovation. It also addressed the need to move beyond the management of old digital assets to the creation of new assets in a time of decreasing budgets and attacks on pubic sector broadcasting.

Presentation by Melanie Howard and Professor James Woudhuysen, with a response by Matt Locke, Channel 4. Chair: Nico Macdonald. 3 July 2009 (Bloomberg Auditorium, London)

Share Button

0 comments

Comments are closed.