Future traveller tribes

A new way of classifying air travellers has implications for hoteliers

Introduction to this report entitled Future Traveller Tribes 2020, which can be opened and downloaded in full below:

Four tribes of future travellers are introduced in this report together with a description of trends fuelling their emergence and technology that could enhance travel experience from booking to arrivals.

The number and variety of people who travel has risen sharply over the past few decades. As affluence rises and travel becomes more accessible, travellers in the first years of the 21st century are now more diverse than ever.

This report introduces four traveller tribes which social, economic and demographic trends indicate will increase in importance significantly over the next 15 years. These tribes do not represent a complete map of future travellers; they have been chosen because their distinct needs highlight opportunities and issues that will be presented to travel providers.

Communication technologies, distribution systems, sensing and identification technologies continue to advance. Harnessed well, they will enable travel providers to deliver a more efficient, seamless and engaging experience at all stages of customers’ journeys, at booking, check-in, in-flight and baggage collection.

In some cases, the future is already here. Much of the technology in this report already exists, although it is not necessarily yet used as described. Similarly, people fitting the description of these four tribes are already travelling. However, they are worthy of consideration because our research indicates that these tribes will have grown significantly by 2020, and because services that fulfil their needs may be applied to improve the travel experience for everyone.

---

To open and download a PDF copy of this report click on this Future Traveller Tribes link.